"Upholding business growth and excellence in today's competitive market, recapital as the leading investment group in Indonesia celebrates the birth of a newly acquired insurance brand".
Shortened from Recapital Life, ReLife is created to harness Recapital’s reputable stance in the financial industry and offer the market a highly personalized insurance products and services under “Your Life, Your Way” brandline. In 2018, Relife acquired by Sinar Mas Group and start changing their brand from Relife into Starlife.
Design approach:
1. Brand workshop (research and strategy)
2. Logo exploration and concept
3. Production of brand guide
4. Final delivery
Interviewed the stakeholder about their product, their principles and their values to understand their brand. And generates a prior idea of what will want / need based on the insights gained from the identified.
Logo exploration and moodboard concept. We're search for references that help translate all the information and knowledge acquired into a graphic language. After logo is approved, we're continue to make brand guide and brand identity.
Brand stationery 01
Brand stationery 02
Brand stationery 03
Business Card
