Illustration for Mercedes-Benz China, during the Dragon Boat Festival people enjoy hiking in the mountains and eating rice puddings, this was the atmosphere that MB wanted to show with their GLA SUV model. Coordinated with the people of shadow-edge.
This project had a long process, trying different backgrounds and colors to match the perfect atmosphere of this chinese festival. It's interesting how with some strokes and shapes of the clouds, mountains, one can evoke a culture or another.
Original size: 100 x 70 cm.
Materials: Pencil on the sketch part, Adobe Photoshop inking and colors.