This internal STC campaign was not only aimed at raising awareness of environmentalism, but also at decreasing the amount of paper wasted.
A stack of A4 paper with a scene of trees printed across the paper edges was used for the employees' desktop printers which had sticers that carried our message, making them watch the nature scene in the paper tray deminish over time.
This encouraged less printing and made employees more aware of their paper consumption.
Other credit:
Ali Baasiry .. CD
Amr Wagih .. Sr. AD
