Feiyue literally means “Flying Forward” and symbolizes the dual elevation of both body and mind.
This lightweight canvas plimsoll first hit the streets of Shanghai in the 1920’s famous for its robustness, flexibility and comfort. Bringing together all walks of life, from workers, Shaolin Monks to politicians, Feiyue crossed borders and generations to land in France in 2006. Without losing any of its authentic vintage charm, this lightweight canvas shoe then underwent a series of transformations. Its DNA gradually evolved, combining French and international influences.
The following is an exploration in revising the Feiyue arrow, as well as the graphics on the shoes themselves.
Thank you!
