Novus Detox is the next generation of detox committed to leading the way in drug addiction treatment. This young medical center brand is on a mission to eradicate our nation’s drug abuse epidemic. The Novus brand used to primarily promote themselves as the first step in recovery and the return to the life before. We wanted their new brand to surpass their technical capabilities and reinforce the long-term path of progress and healthy change.
We recognized sobriety as an ongoing journey that shouldn’t be traveled alone, and the idea that innovation in care required reimagining what recovery looked like. To emphasize the Novus bond, we explored simple articulation that expressed community, love, health and growth.