The Uppealiant is also a multi brand clothing store that commissioned Loft D ‘Art to design its branding. The difference with the companies that have trusted us in the past is that Uppealliant produces and markets only four of its own brands, which mainly operate as exportable products while being channeled to the domestic market as well. Our experience in the clothing industry has resulted in the entrepreneurs in assigning the project to give us the absolute freedom to create starting with the “Built From Scratch” logic. When we were asked to create the above brand we started as always recognizing the clear and powerful features of the product. Our study of naming was based on the existing design of the garment and the excellent quality of the raw material. We were asked to shift the interest of the existing targeting group from a ratio of 70-30 (men – women) to the desired 50-50. We’ ve ended up to the name Uppealliant (which is the alloy of the words Up & Appeal & Brilliant) through which the properties of a truly unique, worthy and memorable brand are observed. The design of the signal, taking into account its implementation sessions, was entirely based on a typographic study which sought to become identical to the values of quality, elegance and robustness (resulting from years of experience). The characters used in naming except for their sonic gravity were also extremely helpful in the design part. We created a Typography Logo that moves strictly in the context of contemporary minimal design with a particular feature of the cropped lettering. Finally we have isolated U as the initial letter by adding an arrow to denote the “rise” and can be used in applications where the space is limited.