Blessings are one of the few handmade soap makers in Greece based in Aghios Nikolaos, Crete. Based solely on plant products as raw materials, Blessings are a true revelation about the business data of cosmetics in Greece. The love of coefficients and excellent materials is a unique experience, most of which involve a visit to the spa rather than a simple handmade soap. The design of the brand and the general campaign by Loft D ‘Art were made with the common aura of the aesthetic premium we wanted to exert to differentiate ourselves from domestic competition and be able to stand next to the corresponding foreign giants. As a key feature, we retained the water element, which is also the main handmade soap production material, and is directly related to the concept of the island surrounded by the sea. We created a typographic proposition depicting the double S (SS) that is in the middle of the word blessings in the form of linear drawings that have direct reference to the waves of the sea. Concerning the color, we wanted to emphasize this element