Exinta Tessera is much more than just another Athens nail bar. Within the thousands nail bars located in the wider area of Athens, Exinta Tessera is a clear exception, promoting elegance and giving the concept of boutique to the beauty services. We have inspired the name of the business by the number of the street where it is based in order to differentiate initially in this sector from the rest of the market. At the same time, the five-year study we’ve done around the project has shown us that it can work in the long run under the expansive franchise brand policy. We wanted a name so good, memorable with a clear reference to the opening shop. Our approach to the design part has emerged after extensive research of competition in Greece and Europe. After finding the name, we studied the current trends in Greece and Europe in the last decade. We came up with the design of a typo using numbers to make a difference to the Exinta Tessera name. The style was based on the calligraphy lines of classical design, composing a symbol of uniqueness, elegance and commercial dynamics to the target audience.