Identity Rebrand for RoadScholar — Brand Design
A diverse community of knowledge seekers and explorers, united in the belief that lifelong learning is a vital part of overall wellbeing. We believe in living life to the fullest at every age — by experiencing the world, and not just looking at it. By meeting new people, touching history where it happened and delving deep into the cultures and landscapes we explore.
Revised colour scheme — subtle and soft
Visual device — interconnecting hands, encouraging a higher quality of connection with other elders
Imagery — with round edges and extreme vibrancy
