user's avatar
FX Logo IDs
After Effects
Motion Graphics
FX Logo Show Idents


Plastic wrap, boiling water, paper, a hairdryer and literally
the kitchen sink.

When brainstorming how to approach this spec project - creating three separate 3 second logo spots for any network - I knew choosing FX would require me to take a different approach to the motion design problem at hand. FX is a network whose shows have made a habit of not shying away from aggressive, gritty or "out there" subject matter.

Therefore, what better way to call out each show in just 3 seconds than by immersing the iconic FX logo in tangible, textural environments that directly link to each show?


The FX logo was printed, roughened up and placed on green screen. I used a hair dryer to simulate wind ruffles and shot the logo from above using a RED Camera.

FX Logo IDs
101
2.9k
4
Published:

FX Logo IDs

3 second logo spec IDs for flagship FX shows
101
2.9k
4
Published:

Tools

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives