Aaron Woolsey who is the Creative Design Manager over at Fetzer Vineyards commissioned Steven Noble to illustrate the new label for their 50th anniversary reserve that includes the old Fetzer’s Party Barn in a scratchboard engraving style. Fetzer’s 50th Anniversary Reserve Cabernet Sauvignon is a stunning three-piece label designed by Fetzer Vineyards Creative Design Manager, Aaron Woolsey. The label plays on Fetzer’s heritage while remaining eye-catching to new and old shoppers alike. The logo was selected to replicate one from a 1986 vintage. The iconic Fetzer Party Barn, on its Hopland campus, was photographed and illustrated for this label. The stunning gold plays homage to this being Fetzer’s 50th. Pioneers in Sustainability and Mendocino County Proud, indeed.