The exhibition celebrate George Town’s irregularities showcases the past, present, and the future of the town through the lens of culture and heritage. Several cultures developed in early George Town: port culture, food culture, youth culture, and print culture. They continue to be a part of George Town today as much as they were yesterday, and will carry us into tomorrow.

The logo is designed with the imprintment of Georgetown's heritage map. The imprint highlights the UNESCO areas where most of the town's heritage blossoms.

Key visual identity are inspire from rangoli from Diwali and Nyonya peranakan tiles pattern. 10 visual elements represent 10 different cultural stories exhibiting in the exhibition. Namely, Oral story, Youth culture (music & attire) , Print Culture, Architecture, Food Culture and Traditional industry (traditional perfumes & cap maker).