MediSapiens is a Finnish Bio-IT company specializes in developing big data software for the biomedical and life sciences industries.
The task was to help the client to develop the look and feel of the brand into a more dynamic usage and make it tangible to the diverse audiences. We achieved this through storytelling and design of communications - be it online, physical or at a key industry event. We worked across different media and delivered ready-to-use templates for the client future use.
Visual identity development
The original visual look and feel was created 10 years ago. With the technology development, the identity needed a refresh touch in order to engage with the costumer better in different platform.
MediSapiens has a very distinctive color palette that was positioned as a keeper from the original design and should be taking a more major role. The colors was fine-tuned by creating a dimmer color and adding shades into the palette to establish a softer and calmer color scheme. We created black & white imagery to enhance the freshness of the color palette.
Photographer / Jukka Mykkänen
Bringing in the real people
MediSapiens is always keep working closely wit their clients. By invited the workers reveal their life in the company to spice up the storytelling with their personality.
Enhancing digital experience
As the previous website feels relatively content-heavy, our task is to help readability and make content faster and easier to digest for the key target audiences. Meanwhile, make the company feel more trustworthy and attractive - UX/UI design.
We started form the sketch by breaking down and re-build the website architecture for the better user experience.
Website Developer / Gu Nien Hua
Providing the sales team with tools and assets that create more impact and excitement.
