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CALZEDONIA. Speriamo che sia femmina.

CALZEDONIA. Let's hope it's a girl.
Women communicate their thoughts and deepest emotions with their body language. In particular with their legs.
Based on this insight, the commercial shows the most important stages of a woman's life: since she takes her first step, until she becomes a mom.

The selling line closes this metaphorical "circle of life" with the hope that the creature kicking in her belly is a female, as a declaration of love to all the women who represent past, present and future of the company.

CALZEDONIA. Speriamo che sia femmina.
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CALZEDONIA. Speriamo che sia femmina.

Published:

Creative Fields