This case study was originally designed for an actual client that I can't showcase here, but the content is closely related to the original project. However, the names have been changed to protect the innocent. 🙃

The original design needed to provide a major update to the company's existing site and branding without completely abandoning their visual identity. I used the Benton Sans font throughout the site because of its ability to be both friendly and strong.The color palette aligns with the company's proud American roots.