Creating a brand identity for ourselves is often fraught with difficulties and I reflected deeply upon this before deciding to develop this project. On the one hand, I believe that the designer should, above all, communicate through his work and his active presence within a community, and, on the other, that we are responsible for our own identity which we create through projects also of this kind.
So, acting on the deep passion I have for brand design and this possibility to try out some of the ideas that I was developing, I gave in to temptation but on one condition: that this work should speak intimately of me.
One fundamental characteristic of my working method is to express myself and my cultural background in every project I develop and it is for this reason that I describe myself as not only a designer but also a sort of compendium of all the aspects of life that I am passionate about.
I have combined the signs I developed in this research into new, strongly conceptual ideograms, each one retaining previous significance but conveying more , so that the result is greater than the sum of the individual parts because space is allowed for personal interpretation and sensibility
