Redesign a recruitment portal's desktop & mobile website for full-time designers & freelancers
Market Research & User Interviews with freelancers from different backgrounds helped derive a deeper understanding of one of the key users types
A high-level IA was mapped to facilitate navigation and job application process.
KEY SCREENS (MOBILE):
As this was a design for creative professionals & designer, the principles of minimalism and simplicity were key influencers in the design thinking process.
WEBSITE LANDING PAGE:
As part of rebranding, the home page was redesigned with a modern theme while accentuating vital content and presenting information in a simple manner.
The new designs were well received by the end users who are designers & creative professionals themselves. They found the job application process intuitive and appreciated the new visuals.