TVC You vs 8-5
We needed to highlight the benefits of Guinness Malta, a non-alcoholic malt drink that enhances physical and mental ability. So, the spot follows the story of a guy at work who seems depleted, he then has a sip of Malta and is suddenly recharged. His infectious energy then activates and reenergizes the entire building of people around him. We demonstrated this using a variety of contemporary and Traditional Nigerian dance techniques such as Galala, Suo and Alingo, with Pop and Lock, Robot and Breakdance. We also collaborated with Nigerian rap sensation Burna Boy to do an upbeat Afro-pop cover of the Technotronic hit “Pump Up The Jam”.
OOH
OOH In Market
Credits
Agency: Network BBDO
Account Managment: Marlene Truter, Tessa Brisbane
Art Director: Steven Tyler
Copywriter: Kyle Jacobson
Agency Producer: Caroline Switala
Executive Creative Director: Brad Reilly
Creative Director: Tim Beckerling
Music & Sound Composition: Marcus Wormstorm
Production House: Giant Films
Director: Sam Coleman
DOP: Vicci Turpin
Post Production: Left & Stylus Group
Photography: Sasha Waldman
Stylist: Candice Waldman
Design Agency: Design Bridge
Design Director: John Wigham
Model Maker: Owen Gildersleeve
Design Photographer: Sam Hoffman
Thank you
