Project for Packaging Design 3210
Kwantlen Polytechnic University
The challenge with this project was to define and create a product that could be unique in an oversaturated marketplace, particularly with a heavy influence on the fact that this would be an all-Canadian beverage.
Maple Creek Maple Rye Whisky is a whisky that is fully Canadian made - manufactured and distilled in the city of Maple Creek, Saskatchewan. What makes Maple Creek a unique product is the distinct maple flavour blended into the rye, giving it a truly Canadian taste.
Maple Creek is designed to attract those who look for a unique, premium whisky, at a fair price point and are interested in supporting a Canadian brand. Unlike brands such as Canadian Club, Maple Creek is a 100% Canadian brand - having everything from the labels, to bottles, to actual liquor manufactured in Canada.