We were given the task of telling about the new Travel card of Bank St. Petersburg. 

 

From the name it is clear that the card offers favorable conditions for travel-related purchases, so the project had to be on this topic. 

 

We understood that we would achieve the most viral effect if a person got to our project and received some personal information, and we spent a lot of time searching for that very “clue.” And we realized that, perhaps, in addition to DNA and fingerprints, our very personal property is the date and time of birth. Now our goal was to connect this data with some very beautiful image, preferably on a planetary scale. And then it occurred to us that every second the sun rises somewhere on the planet. Accordingly, at the moment when you were born, there was dawn somewhere on the planet. Already curious to know where? Our project on the bank's website gave people the answer to this question and told them how to get there using a Travel card. In fact, we offered to win a trip to “our special place.” The conditions were simple - share your result on social networks and order a card. The campaign was successful. By the way, we exceeded plans for card applications by 342%.

 

Tagline festival for advertising - gold medal