New series of The 24 solar terms. This is the third year,I make the series poster for the Chinese cosmetic brand Baique Ling(百雀羚）.
Same theme, but different form to express .This series compare the solar terms to the goddess with different abilities. Some are watering, some are giving experience, some are blessings ....... They Lead everything in the world to make changes in the four seasons.
又一个二十四节气系列。这已是第三年为中国化妆品品牌百雀羚绘制24节气系列海报。
虽然是相同的主题，但较之前有了新的表现形式。
这个节气系列是将节气喻作有不同能力的女神。这些能力就是对应着节气的特点，有的是浇灌，有的是给予历练，有的是祝福等等。。。带领着世间万物，进行四季的变化。
Now 17 solar terms have been completed
现在已经完成了17个
Cold Dew Oct.8
MEMORIES
As autumn advances , thoughts of the past are more melancholy .In ancient Chinese literature, hair is often used as a strong feeling .Literati often compare strong feeling to hair.
寒露 思忆女神
深秋，思绪变得愈发惆怅。中国古代文学中常用青丝喻作浓浓思忆之情
Autumn Equinox Sep.23
TIME BALANCE
Day and night are equally long on the day again.
秋分 时衡女神
又一个昼夜平分日
White Dew Sep.9
INSPIRATION
White dew is poetic to Chinese，giving people many inspiration.
白露 灵熙女神
白露对中国人来说是诗意的，予以万物不尽灵感.
The End Of Heat Oct.8
ELIMINATE
Summer heat has been relieve ,cold autumn comes
处暑 拂彻女神
消去暑意，凉爽秋日来临.
Autumn Commences Aug.7
LAND
A golden autumn is coming.
立秋 大地女神
一个金色的秋天就要到来
Great Heat Jul.23
ENTHUSIASM
In the exuberant period, everything do their best to show the beauty of life.
大暑 热情女神
旺盛时期，万物及尽所力展现生命的美好.
Slight Heat Jul.7
PEACEFUL
Need a cool shade to get rid of the heat.
小暑 安宁女神
需要一片阴凉来摆脱烦躁.
Summer Solstice Jun.21
YOUTH
Beautiful dreams under the stars in the summer night.
夏至 青春女神
夏夜星空下的美好梦幻
Grain in ear Jun.6
REWARD
the prepared mind will get some results at this point.
芒种 景时女神
有准备的人将在此时获得一定成果
Grain full May.21
HARD
The amount of rainfall increases.But the rain actually helping to grow.
小满 谦善女神
雨量增加，看似历练的大雨，其实是助于成长.
Summer Commences Oct.8
LUSH
Everything grows up to this point.
立夏 元气女神
万物至此皆长大.
Corn Rain Apr.20
WORK
"Bugu, Bugu".It is the time to start working and sowing.
谷雨 示知女神
“布谷，布谷”是时候开始工作播种了。
Bright and Clear Apr.5
WIND
It is warm, bright and everywhere gets green.
清明 青风女神
清明风至——清爽明净之风。万物生长此时，皆清洁而明净。
Vernal Equinox Mar.21
TIME
Day and night are equally long on the day.
春分 时间女神
阴阳相半也，故昼夜均而寒暑平
Insects Waken Mar.5
POWER
The arrow of lifeforce has been shot.
惊蛰 力量女神
生命力量之箭已射出.
Spring Showers Feb.19
RAIN
Abundant rain to help life grow better.
雨水 沐水女神
丰沛的雨水，助生命更好成长.
Spring Commences Feb.4
LIFE
Mild breeze blowing warmth, joyful and gentle breath has recovered
立春 生命女神
温和清风吹来暖意，欢乐温柔的气息早已复苏
Client： PECHOIN百雀羚
Agency：上海N3广告
Creative Director：Luke Zhang
Illustration： Menghui 梦慧
Animation： Menghui 梦慧
Copywriter：西瓜 DARK
