FASHION IS DELICIOUS


FASHION IS DELICIOUS

Design Army’s collaboration began with Jaspal when we were approached to help change brand perception and refresh product assortment. The goal — attract a younger audience. Out of this grew — “Fashion is Delicious,” and a limited edition collection was born. A bedazzled array of lush embroidered and bejeweled designs of food were boldly emblazoned on apparel and accessories. Creating an entirely new style that we call — “Street Baroque".

Agency: DesignArmy
Chef Creative Officer: Pum Lefebure
Creative director: Sucha Becky
Designer / Animator: Dang Vo
Client: Japal x DesignArmy

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FASHION IS DELICIOUS
28
260
2
Published:

FASHION IS DELICIOUS

28
260
2
Published:

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