CCB - Bank of Brazil Cultural Center
The play
Culture transforms everything.
In times of censored exhibitions and debates about what's considered art, this campaign tells a story, based on a real one, about how culture is darn important for society and how it can be a real game-changer in people's lives.
In times of censored exhibitions and debates about what's considered art, this campaign tells a story, based on a real one, about how culture is darn important for society and how it can be a real game-changer in people's lives.
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WHERE / LewLara/TBWA
CLIENT / Bank of Brazil
Art Director / Paulo Mariano, Eduardo Servan
Copywriter / Thiago Rezende, Paulo Mello
> 2 Gold & Silver - Colunistas Awards 2018
More at paulomariano.cargo.site
"Culture transforms everything and has transformed my life".
Bank of Brazil. For 28 years, sharing culture. #CompartilheCultura
THANKS FOR TAKING A LOOK
Appreciate this Project!
