Typographic Expression and Metaphor
Semiotics is the study of meaning-making, the study of sign processes and meaningful communication. This includes the study of signs and sign processes (semiosis), indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication.
Purpose: To use the elements of typography in ways that transcend the utilitarian, the literal, and the pre-packaged. To develop typographic settings for a text that give form to metaphoric implications or connotations through compositional arrangement, juxtaposition, and typographic manipulation. To exercise various modes of critical thinking and formal play in an effort to find new meaning and shape for a given concept. Finally, to engage in meaning making and experiment with the use of visual metaphor in an intentional way.