I've been a professional writer for nearly 15 years, a copywriter for 10 and a creative director since 2008.
As a creative director, I brought Johnnie Walker onto Facebook and helped the brand become one of the category leaders in social media. Together with my crack creative team, we then revitalized Johnnie Walker's flagging loyalty program and won multiple industry awards in the process.
Other accounts that I've either led or been a key player on include Microsoft (produced launch campaign for Microsoft Advertising, developed award-winning Seach Master Steve campaign for adCenter); Best Buy, United, Dell, Nationwide (first ever direct spot for Life Comes at You Fast), Coca Cola ("Play Life" CRM), HP, Humira, Camacho Cigars, Citi, CVS, IBM, AT&T and more.
I believe in working hard, loving what you do, and then doing it. I also believe in not being afraid to take a few risks. Here's proof: