Asics Gel Diablo Product Launch
We had the pleasure of producing and amazing campaign for @asicstigerusa with their launch of the Gel Diablo line of sneakers, in collaboration with retail brands Champs and Footaction. The bold black and yellow styling was supported with the use of strong influencers in style, music, and fashion to create and integrated campaign sprawling across web, social, in store, and out of home.
Final deliverables included 8 videos and hundreds of still images, throughly showcasing the boldness of the brand and their Japanese heritage. Using the the tag line My Dojo, for Champs , we featured three influencers from South Florida and followed each for a day. The theme Legends Rise was used for Footaction, and Houston was used as the backdrop for that portion of the campaign.
Influencers: @_bamsavage_ @mrpaulcantu @mocity_jaybee @allenonyia @freckledlightskin
Teaser videos used to introduce the campaign