ASICS TIGER USA - GEL DIABLO LAUNCH
Asics Gel Diablo Product Launch

We had the pleasure of producing and amazing campaign for @asicstigerusa with their launch of the Gel Diablo line of sneakers, in collaboration with retail brands Champs and Footaction. The bold black and yellow styling was supported with the use of strong influencers in style, music, and fashion to create and integrated campaign sprawling across web, social, in store, and out of home. 

Final deliverables included 8 videos and hundreds of still images, throughly showcasing the boldness of the brand and their Japanese heritage. Using the the tag line My Dojo, for Champs , we featured three influencers from South Florida and followed each for a day. The theme Legends Rise was used for Footaction, and Houston was used as the backdrop for that portion of the campaign. 

Influencers: @_bamsavage_ @mrpaulcantu @mocity_jaybee @allenonyia @freckledlightskin

Teaser videos used to introduce the campaign 
@_BAMSAVAGE_
@ALLENONYIA
@MRPAULCANTU
@MOCITY_JAYBEE
@FRECKLEDLIGHTSKIN
ASICS TIGER USA - GEL DIABLO LAUNCH
347
6,395
11
Published:

ASICS TIGER USA - GEL DIABLO LAUNCH

Gel Diablo Shoe Launch / Colab with Champs Sports and Footaction
347
6,395
11
Published: