"Excellence Exhibition Centre"
Creative Direction | Massimo Falato
Exhibit Design | Massimo Falato
Graphic Design | Omniadvert s.p.a.
Photography | La Fabbrica
Type | Showroom
Production & Installation | Visual Exhibition
Location | Palazzo Dal Monte Casoni, Imola, Italy
Area | 776 m²
Client | ITALCER Group
Agency | Omniadvert s.p.a
The building
At the beginning of the 18th century this building belonged to the counts Pero Bertini, as can be seen from the insignia in the hall on the noble floor, but was then passed on to the Dal Monte Casoni family. From the main entrance a large corridor leads into a spacious courtyard which once hosted the stables and the garages. On the left of the vestibule you enter an apartment which is decorated with frescoes by Alessandro Della Nave. On the other side an elegant staircase – work of Domenico Morelli decorated with mythological statues, leads to the noble floor. here the rooms have been embellished with 18th century country-side paintings by Antonio Villa.
The Project
Inside the fifteenth-century building Palazzo Casoni, an area extending for more than 750 sqm on two floors houses the best products of LA FABBRICA and AVA, the two brands of the company. The mythological sculptures of Domenico Morelli and the frescos on the walls depicting eighteenth-century settings, painted by Alessandro della Nave and Antonio Villa, frame the marble, the stone and the wood of both brands, from the Ground Floor up to the Noble Floor, guiding the visitors through a touching exhibition itinerary. Thus, the artistic and historical tradition and the technological innovation form a remarkable match, begetting a new way of thinking about exhibition and communication. The concepts of art and cultural history embodied by this Palazzo harmoniously embrace the modern production philosophy of La Fabbrica, in a place which is the result of an ambitious stylistic and entrepreneurial choice.
The Exhibition
The Details
thanks to www.design-outfit.it
