The Burgemeester Marnixschool is a primary school, combining the strongest aspects of both the Flemish and the Dutch school system. They strive for educational excellence, engaging themselves to develop children into well-rounded, balanced adolescents, in harmony with themselves and their surroundings. Marnixschool approached BlueJay for an update to their original logo and school branding. We started from the original logo, a bird, and aimed for an incorporation of elements valued by the school board: education, growth, playfulness and the five values they hold in high regard.
Logo Development
Burgemeester Marnixschool | Logo development
Concluding the original design cycle BlueJay adapted the logo to a version useable in a variety of contexts.
Burgemeester Marnixschool | New logo
Five Key Values
The Burgemeester Marnixschool focuses their education around five key values, they wish to instil in the pupils. These five values, well-being, initiative, knowledge development, awareness and creativity, needed to be reflected in the eventual logo design and related projects.
Burgemeester Marnixschool | Key values (Sleutels)
School Site
The school website and mobile site were updated and harmonised to the new design.
Burgemeester Marnixschool | New website and mobile
Sportswear
The Burgemeester Marnixschool is an active participant in school outings and sports events. BlueJay updated the design.
Burgemeester Marnixschool | Tshirts
Collateral
Along with the logo update, all print collateral was redesigned.
Burgemeester Marnixschool | Folder, envelopes, flyer, certificate
1. Print Map | 2. Envelopes in regular and large size | 3. Promotional flyer | 4. Certificate
Illustrations
Along with a website, an illustrational style was developed that suited the new logo. The style is kept playful, reminiscent of children's paper cutting techniques.
