Zee Entertainment chosed us to do the refresh of their core Bollywood's movies channel of the region, Zee ONE. It was a big challenge for us to do this new channel identity working with real shots, special fx and lots of eyecatching magic, covering Action, Romance & Dance themes. We did all the process after the shooting, including chroma, rotoscoping, animation, composite and sfx, alongside with a unique 1 minute long Brand ID.
Client: Zee Entertainment
Art Direction: Negro™ Studio
Design, Chroma, Roto, Composite & Animation: Negro™ Studio
Film & Production: Zee Entertainment
Sound Design: Martin Hayon
Producer: Shred Creative Lab