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No More Slaves - Changing Culture to Change the World

NO MORE SLAVES // CHANGING CULTURE TO CHANGE THE WORLD

No More Slaves gives 100% of it's profits to the work of Hope for Justice, an anti-slavery organisation rescuing people from slavery, restoring those people and reforming the society to stand against slavery today. 
We needed to bring up concepts, provide a business plan, explain sourcing options and future opportunities as well as working with fashion designers, event co-ordinators and use every element of our creativity to get this project off the ground. The product toured with bands and speaking engagements  across the US, UK and Norway, with huge success, selling entirely out of stock three times over.
The target was to push the movement of anti-slavery further and engage the powerful voice of the great universities and students in them. The brand would be aimed at taking on the high street retailers, who are often known for using slavery and continue to rake in huge profits.
We then worked with the internal team to create a short film for the charity to use at events to promote No More Slaves and encourage support for the organisation's work.
Find out more about the work of Hope for Justice and how you can get involved in ending modern slavery. www.hopeforjustice.org
No More Slaves - Changing Culture to Change the World
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No More Slaves - Changing Culture to Change the World

'No More Slaves' is an eco-friendly, ethically trading fashion label giving 100% of it's profits to the work of Hope for Justice, an anti-slavery Read More

Published: