Ameritas does something great: provide insurance, retirement and investment plans in a human, easy-to-work-with fashion that's rarely seen in the insurance industry. But more than that, they are helping foster lives that are rich in family, happiness, health and financial security. And they've been doing it for more than 125 years.

 

Our job was to refresh the brand in a way that reflected their commitment to helping people enjoy life at its very best. First thing we did was redesign their bison. Then we created a branding system that includes new custom lettering for the word Ameritas, brighter colors and iconic visuals that represent life's best moments. All this was punctuated by their new line, Fulfilling Life, which describes what they do every day.

We created a series of videos to highlight the personal impact that Ameritas has on each individual customer life, the impact Ameritas has on the community. Through everything that Ameritas does, they continue to uphold the brand promise of fulfilling life.