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    The animation introduces NBA basketball to the Japanese and Asia audience through a visual style that includes traditional elements which were gi… Read More
    The animation introduces NBA basketball to the Japanese and Asia audience through a visual style that includes traditional elements which were given a dynamic and contemporary transformation. The end result is an engaging and vibrant look at the NBA and the game of basketball. Read Less
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How To Enjoy The NBA  — NBA Asia

I had the pleasure of directing and producing this 15 second opening for NBA Asia. The animation introduces NBA basketball to the Japanese and Asia audience through a visual style that includes traditional elements which were given a dynamic and contemporary transformation. The end result is an engaging and vibrant look at the NBA and the game of basketball.


Client: NBA / Producer: Ruifang Hua, Andrew Archer / Animator: Jason James / Assistant Artist: Janelle Barone / Sound Production: Michael O'Connell