How To Enjoy The NBA — NBA Asia
I had the pleasure of directing and producing this 15 second opening for NBA Asia. The animation introduces NBA basketball to the Japanese and Asia audience through a visual style that includes traditional elements which were given a dynamic and contemporary transformation. The end result is an engaging and vibrant look at the NBA and the game of basketball.
Client: NBA / Producer: Ruifang Hua, Andrew Archer / Animator: Jason James / Assistant Artist: Janelle Barone / Sound Production: Michael O'Connell