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Holiday Card "Robot Advertising"
A few years ago, the economy wasn't so great. Sales were declining. Advertising budgets were evaporating. So we created a holiday card that gave our clients a much-needed gift for those lean times: free advertising, created by robots. The online experience let clients type in their company name, product and contact information, and then choose a popular commercial genre. In seconds (using text-to-speech technology) they had a personalized TV spot  featuring robot actors who spoke with great eloquence and passion about the company and product they endorsed.
 
We also sent our clients a DM package that introduced the concept and supplied them with some customizable robot postcards they could use right away as direct mail pieces.
Online Video - Introduction
SpotBot 3000 Dashboard
Customizable TV Spot - "Ask Your Doctor About..."
Customizable TV Spot - Athlete Endorsement
Customizable TV Spot - Taste Test
Direct Mail
Customizable Postcard Ads
Holiday Card "Robot Advertising"
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Holiday Card "Robot Advertising"

We've replaced your creatives with robots.
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157
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Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives