The Story

When Seppelt started in the Grampians, many thought it was the lucrative draw of the gold rush. A chance at striking it rich, that was capturing Australia's imagination. But it wasn't metal John Seppelt and his team sought; something much more precious was hiding in plain sight. The fertile, gold-bearing soils of Bendigo offered a richness beyond comprehension. Gold would come and go; mines, open and close. Seppelt was carving a legacy in earth. They would become the creators of Sparkling Shiraz, Australia's answer to Champagne. Now a symbol of luxury, of prosperity, a true thoroughbred wine, synonymous with the Sport of Kings. From golden grounds they came, their mantra, as true today - as in 1858: "Unearth Greatness"
The Key Visuals
Development
Initial Scamp (J. Walter Thompson, Melbourne)
Initial Scamp (Illusion, Bangkok)
Grey Model and Lighting
Detail and Texture Addition
First Composition
Final Composition (w/ detail)
Seppelt @ The Races
Client: Seppelt // Treasury Wine Estates
Agency: J. Walter Thompson, Melbourne
Creatives: Nicholas Sellars, Mikey Curran
Executive Creative Director: Kieran Antill
Production Company: Illusion, Bangkok
Seppelt | Luxury Repositioning
351
2,444
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Published:

Seppelt | Luxury Repositioning

351
2,444
9
Published: