I have created these works for the contest initiated by Donor.ua held by the creative platform Advertalist (advertalist.com). My posters won the contest.
After I checked lots of material dedicated to blood donation motivation I have realized that most of it is rather repulsive because of real blood splashes, blood bags all red, hands with tubes sticking up.
This is reality but it is not what blood donation process is about.
So I wanted to show that it is about giving somebody something what is missing and not letting them live a full life. When you share your blood – globally, it is a little thing to make. But for somebody that blood he or she receives can became something crucial, a detail which can make life fuller, a real cherry on top.