M S O C I A L

MSOCIAL SABO

B R I E F​​​​​​​
M Social is an award-winning tech and design oriented hotel, which seeks to create social stories for bold and curious travelers.
M Social wanted to raise brand awareness in the regions for these travelers.


S O L U T I O N​​​​​​​
An mysterious invitations were sent out to 2 influencers from the region, enticing them with a trip to Singapore, not knowing where they were be staying and what were planned ahead for them.

The video documented the full journey from the vanilla, mainsteam tourist plans to the transformation into bold & curious unconventional experiences. It captures the explorative ‘Sabo’ journey with a local twist.  

Sabo Noun. ‘Sabotage’ shortened. Singlish slang term describling of Someone’s deliberate subversion of your original plans


Client: MSocial Singapore
Agency: Zeno Group Singapore
Role:
Concept
Year 2017




T H A N K  Y O U  F O R  V I E W I N G



 
Executive Creative Director: Melanie Clancy
Art Director: Wilson Foong 
Copywriter: Dave Tai & Aisha