Brief: To give men permission to buy into ugg.
My approach:
The first thing that comes to mind when asked about Uggs are the womens fluffly sheepskin boots. Men dismiss the name as a Mens range because of its feminist association.
I decided to bring a 'sex appeal' approach to Ugg and appeal to men specifically by using the 'sweet spot' method of advertising using a female model.
I wanted to create the new 'boyfriends shirt' but instead 'boyfriends shoe' and use the female models attractiveness to 'lure' men in and make them more aware that Ugg were also a mans brand now.
I chose these particular three images because they tell a story, a sexy story, whilst wearing Uggs for men.
