A.F.S.S. Consultoria em Alimentos
A.F.S.S. is a visual identity created for a customer who performs food consulting work. The trademark is reserved and protected by its reproduction without prior authorization.
A.F.S.S. é uma identidade visual criada para uma cliente que realiza trabalhos de consultoria alimentar. Esta marca possui os direitos reservados e está proibida sua reprodução sem prévia autorização.
official logo
BRAND PRESENTATION
The concept applied to the brand was based on a organic molecule. The goal was to reference to the analysis of the of food performed by the company. The filled circles represent the atoms of Carbon, Oxygen and Hydrogen making connections between them. The different diameters of the circles are not only to represent different atoms
but also to give the symbol a deep aspect.
grid CONSTRUCTION
color palette
The predominant color chosen was Blue. This conveys the idea of calm, serenity and tranquility. For this reason, its use is often common to represent professionalism, stability and security. In contrast as blue, one has the Orange. This is complementary to the blue, is inviting, vibrant and conveys energy and enthusiasm.
A cor predominante escolhida foi Azul. Esta transmite a ideia de calma, serenidade e tranquilidade. Por esse motivo, costuma ser comum o seu uso para representar profissionalismo, estabilidade e segurança. Em constraste como azul, tem-se o Laranja. Esta é complementar ao azul, é convidativa, vibrante e transmite energia e entusiasmo.
brand versions
SPLASHSCREEN FOR MOVIES
BUSINESS CARD
