My role with this company was Creative Director, Brand & Marketing. All of the following designs are my own.
Website Design & Development (Shopify)
We initially used Squarespace for our storefront, however after about 6 months we decided it could not support our immediate needs. We then shifted to Shopify. This allowed for a better backend experience and Printful integration.
Once a week, we chose one "Bad Ass Beard of the Week" and one "Pogonophile of the Week" (One male and one female). Done usually through the instagram account we either reached out directly to people or they submitted their own nominations. The chosen winners were given free gear and discount codes and they were interviewed for our blog.