Publication: UX for the Web Book
When I received the invitation from Packt Publishers to write a UX publication I thought it was a hoax - one of “those” spam emails that slipped through the spam filter. At first, I ignored it but a couple of days later I decided to respond. To my surprise IT WAS REAL! I’ve always wanted to write a book, never knew about what, so this was my opportunity to play author :)
It was an amazing journey to write UX for the Web and I learned a lot about myself, not just as a UX'er but also as a non UX'er. My co-author, Cara Winterbottom, was a pleasure to work with. Our fortnightly emotional support meet-ups carried us both through the tight deadline for making this book happen.
About the book
User Experience (UX) is one of the most important factors to keep in mind when creating a digital product. With a highly competitive world where brands fight for the user’s attention, loyalty and money, the usability and enjoyment of a product play a fundamental role in success. It sounds simple enough to create a product that’s loved by millions of users but there’s a lot more to UX than creating an easy-to-use, aesthetically pleasing user interface. UX is a broad discipline with an intricate set of interlinked components that contribute to the overall experience a user will have with a digital product, however the core focus is usability. Usability is one of the key components that drives an enjoyable user experience.
This book will introduce you to core UX principles and practical methods for creating websites that are not only beautiful, but easy to use and fully accessible. Understanding the core principles of UX will enable a true understanding of the user, their behaviour and needs, as well as how to effectively satisfy these needs.This understanding will help to enhance your brand by creating a golden thread from your product to the user and establishing a trust relationship. Following practical UX methodologies will enable you to apply this understanding to product research, design, development and testing, so that you create an effective and user-friendly web product. UX research methods provide clear direction and guidelines for conducting research on a concept or product. This can then be tested and improved to increase user retention. By bringing your UX strategy to life with task flows, wireframes & prototypes it’s easy to find holes in user journeys which can potentially sabotage the relationship. Implementing conventional web accessibility technical standards will ensure that the product complies with usability requirements and is accessible for all users, including users with special needs.
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