Cleo
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Intense, thought-provoking, hypnotic, out of the ordinary. If we had to summarize the process of building the Cleo brand these would be the main terms.
Working with Cleo and building her brand has allowed us to develop a project that is inspiring and unparalleled in our history. Cleo is vicious & versa. Neither A Side nor B Side: Cleo showed us her C Side. So it's a brand that plunges and counts more than you could have imagined. It is obsession, desire, and pure beauty. It is a brand in the feminine, energetic and unquestionably magnetic.
Our fields of service include:
Branding & Identity
Branding & Identity
Design: Saravah Comunicação e Design
Title: Cleo
Year: 2017
In the construction of the brand’s visual universe, we’ve reinforced provocative counterpoints - black versus white, gold versus peeled walls, experimental framing versus overproduction - with unusual compositions that provoke and propel us towards pre-established boundaries.
Credits:
Design direction: Mariana Hermeto;
Design: Bruno Pereira, Isabel Goulart;
Strategy direction: Raquel Goulart;
Coordination of strategy: Rafael Bittencourt;
Attention: Rafael Bittencourt;
Branding: Saravah Comunicação e Design.
