Give Your Name To Freedom (Amnesty International)
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  • About


    Institucional Campaign for the Portuguese branch of Amnesty International
This campaign was inspired by the combination of two insights:

- People who have fallen victim of a Humans Right violation had felt that they had a better chance of surviving or overcoming what was happening to them as soon as they learnt Amnesty knew about their situation and was fighting for them. 

- This notion of hope and the ability to inspire it doesn't exist without all of us, we that sign petitions and letters and that, by doing so, are supporting Amnesty International's work and are leaving our definitive mark on a number of people's life.

With all of this in mind, we created the World's First Signatures Bank for Human Rights Petitions and advertised it trough a TV commercial, press and outdoors, and a lot of PR.