Onecrew was brought on to help create the opening titles for the launch of Formula One’s 2018 season with the talented people and friends at Drive Studio. The first pass of concepts created by Drive was presented to the client coming into the project. The direction “Command and Contrast,” was chosen, focusing on the innovation, speed and Man Vs. Machine Nature of the sport. The task was to push and evolve the existing designs the team had created while continuing to brainstorm new ideas and creating a narrative that would drive the piece. The strong musical backbone to this intense opening title was created by the famous Brian Tyler with the London Philharmonic Orchestra.
Creative Directors: Nick DiNapoli/Marco Bacich Producer: Patty Kiely Art Director: Tom Green Design/Animation: Gary Koopsen, Michael Croxton, Nate Sjogren