Lundbeck
Concept design/art direction: karnival (www.karnival.es)
Indutsrial design: Sigfrid Campamà
SEGG y SEN, Barcelona, 2010.
The concept that wanted to convey was that of "aging nobly" symbolized by the olive tree highlighting one of Lundbeck products that minimizes the effects of Alzheimer's. There was a bright technological aspect, with a structure inspired by the "origami".
The structure was built in stand of pine slat and subsequently printed cloth upholstery and backlit with fluorescent battery.
The structure was built in stand of pine slat and subsequently printed cloth upholstery and backlit with fluorescent battery.
El concepto que se quiso transmitir fue el de "envejecer noblemente" simbolizado por el olivo para destacar uno de los productos de Lundbeck que minimiza los efectos del Alzheimer. Se dio un aspecto tecnológico muy luminoso, con una estructura inspirada en los "origami".
La estructura del stand se construyó en listón de pino y posteriormente tapizado en tela impresa y retroiluminado con una batería de fluorescentes.
Concepto inicial
Renders
Maqueta en cartón pluma y papel
Pre-montaje estructura DM y listón de pino
Instalación SEGG (4x3m)
Instalación SEN (7x3m)
Orbit, pan an zoom in 3D with opengl sketchfab ! (open with Chrome or Firefox ,Explorer not supported)
