After extensive architectural renovations to this landmark along the historic Columbia River Highway in the Columbia Gorge, Vista House needed a fitting brand identity.

 

I designed a new look that picked up on the site's details and heritage, and applied it to collectible items that Vista House sells in their gift shop—frameable posters, note cards, bookmarks, clothing and other trinkets.

 

The identity is also used to promote Friends of Vista House, the non-profit that helps in preserving this regional treasure.