the concept was to create a 'Freaky Font' for a Carnival show. I decided instead of creating a 'Freaky Font' I wanted to turn a well known font into a Freak. So I did this by taking Helvetica and changing the stems, counter parts etc. I then produced abstract shapes from the letters together which are indicated through the vibrant colours of blue, yellow and pink. Above is the poster and below is my leaflet which unfolds in to a poster of the alphabet of the 'Freak of Helvetica' (image of alphabet is not shown)