craft.chic travel agency

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naming & brand identity

craft.chic travel agency is an author`s travel agency created by Oleksandra Krafchyk. The main concept of the agency is a simple, but exquisite approach to the client`s needs.

The name of the agency has similar spelling with surname of it`s creator and symbolize the idea of the agency - crafting the chic trips for clients. Because of semantic load in the naming I created a very simple & chic but easy-to-read logotype. Brand identity colors are the gradient from orange-yellow to violet and represent colors of the sky between sunset and dusk at the sea, where usually most of the tourists want to go. The slogan for the first advert was "It`s time to travel" and I used it for postcards, billboards and gift cards.