MSD Animal Health is a worldwide company dedicated to improving the health, wellbeing and performance of animals. Each year the World Buiatrics Congress (WBC) is located in a different country around the world. When New Zealand was chosen to host the event, MSD Animal Health challenged A plus M to influence people that could not attend the event in person. The outcome was Studio Bovine, a platform for interaction and exchange within the global community of Bovine professionals.