The essence of play
We don´t stop playing because we grov old. We grov old because we stop playing.
-George Bernard Shaw
Right from their earliest moments, children have an amazing natural potential to learn about the world through play.
They are constantly learning, connecting and experimenting with their surroundings through positive playful experiences.
But play is equally important in our everyday life as adults, as it is for children´s development.
We know that play inspires creativity, enables problem solving and critical thinking and encourages collaboration and communication, which are also critical in our everyday work life, as well as personal life.
The following images are from a documentary assignment for LEGO where our idea was to portray the essence of play as well as the basic and vital attention we pay to each other when we spend time together in play.
When we play we learn.
Client: LEGO Agency: 727 communication AS Concept & Creative Direction: Michael Juul Photo: 727 Photo
