NOW TV Out of Home - Tube ads and 6 sheet
WHO: Engage with London commuters over the summer holiday period.
WHAT: Escape the jam-packed train journey and come home to "entertainment bliss". And it's all with the added convenience of a free trial.
WHY: Drive consideration for NOW TV's movie content and Box Set selection.
CHALLENGE: Adhere to prescriptive SH messaging, (i.e. stream over 1000 movies; NOW TV Sky Cinema Pass; 250 Box Sets, etc...)